MidBritain panel on the Environment
Read about what MidBritons had to say about the environment.
MidBritons are informed about global issues, concerned about the impact of human activities on the environment and believe that changes to their lifestyle can make a difference.
- 3 in 4 believe that it’s not only important to be aware of world issues but necessary to have a good understanding of them.
- 8 in 10 are concerned about the impact of human activity on the environment.
- 83% believe that small changes to their lifestyle can help make the difference to the environment
It’s not all talk, MidBritons do their bit and expect companies and brands to do the same!
- 9 in 10 think recycling is important and ¾ of them have a reusable bag for their shopping.
- They are actively involved in helping the environment, 1/3 regularly donate to environmental/conservation charities.
Influences of MidBritain brand choice:
- Over half would choose a brand that helps offset carbon emission over one that doesn’t
- 1 in 4 have boycotted a brand specifically because it damages the environment
- 74% agree with a ‘Green’ tax to penalise companies who damage the environment
MidBritons demand action and credibility from companies and brands on ‘green’ issues. As savvy consumers they expect companies who ‘talk the green talk’ to ‘walk the green walk.’
- 90% say that it’s important for a company to be environmentally friendly.
- Nearly all MidBritons (97%) agree that companies should reduce the amount of packaging in products.
- Most importantly companies/brands with ‘green’ credentials need to act with integrity;
- 66% think that some companies are simply ‘jumping on the bandwagon’
- 8 in 10 MidBritons are sceptical that some companies advertise products as ‘environmentally friendly often as a way of charging more’
Key brands in MidBritain’s green repertoire:
- Honda
- The Body Shop
- Co-op
- Green & Blacks
- Marks & Spencer
Source: BRMB; Base: 1,545 MidBritain Mail Readers; Survey date: June 07
