MidBritain - Insight into the UK's Superconsumers

According to the latest quarterly research by Kantar Media, nearly half of MidBritons think that a hung parliament will have a negative effect on the UK economy. Therefore hopes still remain high that political duo David Cameron and George Osborne will lead the Tories to an overall majority. 

This quarter's issue of The MidBritain Report shows that as Britain climbs out of recession, MidBritons' confidence in the overall economy has risen. With this year's imminent election, the latest report shows that MidBritain still holds high hopes for Tory duo David Cameron and George Osborne.

In this issue of the MidBritain Report, read how MidBritain is divided on the UK's short-term economic future, but a growing contingent predict greenshoots and how the MidBritain Consumer Confidence Index shows their confidence levels being back to early 2008 levels.

In this latest report, MidBritain remains divided on the UK's short-term economic future, but a growing contingent predict greenshoots of recovery. With less than a year until the next General Election, 62% of MidBritons' votes are still up for grabs.